On October 3, 2009 the city of San Francisco put together a massive gathering of people who enjoy electronic music, the festival was called Love Fest. Although the event was centered around the concept of modern electronic music, the people came dressed in every color of neon spandex, leather studded vests, faux feathers dripping from their eyelashes, pasties covering their breasts, and patent leather boots tall enough to cover their mid thighs. The makeup was out of this realm, hues of magenta, fuscha, teal, gold, forest green, among infinite others. Eyes were jeweled with swarowski crystals, and heavy liner dramatized every look. The hair stood tall above all the females heads, stuffed with feathers among other undistinguished objects, hairspray was the main accessory.
The Fashion on the other hand left little to the imagination. The majority of the attendees wore little to no clothing in tradition of the festival of love. There were several men making political statements by wandering the streets completely nude. While many women were topless or wearing underwear as pants. The clothing was mainly made up of spandex, and American Apparel looks appeared to be the most popular brand on display. The floats were adorned with go - go dancers wearing various wigs and harajuku style makeup for the stage. The dancers greatly added to the experience, for their performances fueled the crowd and brightened the mood.
Overall the festival modeled another world, another realm, a look into a possible future of fashion and socialization. The styles were insane, daring, and scandalous. The music was created by the modern era of computers, and the actions of the people were of another planet. The social movement explored anything but the ordinary, every style was foreign and disconnected. The patterns didn't match, the music lacked a physical voice, and many of the people lacked reason. The gathering reflected a new movement of both society and design, and it all began in San Francisco.
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